Automotive
Qualification, lifetime and functional-safety expectations, long design cycles and design-win economics. The deepest path, and the slowest.
Consulting
Validation for a market you have not entered yet.
We help semiconductor and electronics companies prove their technology against what a new vertical actually demands — and turn that proof into a route to market.
Why it is hard
The technical answer and the commercial answer have to agree.
A validation result that does not translate into a market decision is an invoice. A market plan the hardware cannot support is a fantasy. Bought separately, the two rarely meet — and the client is left to join them up.
What a test house cannot answer
- Whether the application is realPassing a standard is not the same as having a customer.
- Which requirement actually mattersVerticals weight their requirements differently, and rarely say so up front.
What a strategy consultancy cannot answer
- Whether the technology holds upPower, thermal, lifetime, qualification — the constraints that decide feasibility.
- What has to change before it doesAnd whether that change is a firmware release or a new silicon spin.
Services
Three practices, one engagement.
Technical validation & testing
Planning, implementation, validation and testing of devices, sensors and systems. We start from the vertical's requirements rather than from your datasheet: what the market demands, how it is measured, and whether the technology meets it under those conditions rather than on a bench of your own choosing.
When you need this: entering a vertical whose requirements you have not had to meet before · a customer has asked for evidence you cannot yet produce · an internal result that nobody outside the company will take at face value.
Go-to-market strategy
Which vertical, which application, which customers, in which order. Positioning, business planning and the commercial path to a design win — including what has to be true before a customer will engage at all.
When you need this: a technology looking for its best market · a new application that may or may not be real · a first approach to an OEM or ODM you have no relationship with.
Training & workshops
Sessions for engineering and commercial teams, built around your technology and the market it is entering rather than a standard syllabus. Event planning and strategy days alongside.
When you need this: a team that has to carry the work after the engagement ends.
Sectors
Four verticals, four different definitions of "good enough".
The same technology faces a different bar in each. Knowing which bar applies — and how it is actually measured — is most of the work.
Robotics
Duty cycles, sensing and safety in industrial environments. Smaller volumes and faster iteration than automotive, with less tolerance for uncertainty in the field.
Wearables & AI glasses
Power, thermal and size budgets that dominate every other decision, against consumer volumes and consumer price points.
IoT
Connectivity, cost and deployment at scale. The technology is rarely the constraint — the unit economics are.
Where we work
Both ends of the value chain.
- Large OEMs
- EMEA, North America and Korea
- ODMs
- Taiwan
- Wearables customers
- China
Tell us where you are trying to take it.
One call is usually enough to establish whether we can help.